Length: A stream can be up to an hour in length, but don't feel pressured to use up all 60 minutes if you don't need to. Now, with Live Rooms, you can go live with up to four users in one session, which can help you reach new audiences. Guests: Previously, Instagram Live only supported two guests in one collective stream. Visuals: When hosting a Live, you can share photos or videos directly from your phone's camera roll, such as branded elements or graphics that support your topic or theme. Scheduling: You can go live on Instagram any time (just go to the Live tab on the New Post page), or you can preschedule your Live up to 90 days in advance. How to host an engaging Instagram Live for your businessīefore you excitedly tap that Live button, here are a few important details to keep in mind. The series spotlights a few of the designers that Shopwise carries, and each video left me wanting to fill my online cart with a few (ok, more than a few) pieces. Going live gives your followers the chance to get excited with you and stay in the know.Ī post shared by Sustainable & Ethical Fashion team behind Shopwise, an online marketplace for women's sustainable and ethical fashion, created a "Meet the Designer" Instagram Live series hosted by founder Jaclyn. Don't be afraid to geek out and dive into the nitty-gritty about what you're offering and why. Releasing a new product or service soon? Host a live stream to share all the details with your audience. Here are three styles of Instagram Lives that you might want to try out for your business. Or you might conduct a live interview that gives your audience a deeper look into the "why" behind your business.
While a more casual AMA-style Live like the one I described above is great for building trust and helping your followers get to know you better, there are plenty of ways that you can use this feature.įor example, you could host a live Q&A session about your newest product or service. Types of Instagram Lives for businesses (with examples)Ī key point to remember is that different types of Lives drive different actions. But it still sparked some meaningful conversations with my online community and helped me build trust with them. A post shared by Jasmine | Copywriter + Coach Live wasn't necessarily a marketing tactic or part of a strategy-I just felt that I had some advice and kind words to share that could help them or anybody else in a similar place.
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